To offer the ultimate Africa safari memories to local and International tourist, drive them have Uganda `the Pearl of Africa’ as their first desired tourist destination of choice by ensuring that we maintain the highest standards of service and value for money as support the vulnerable children
"1. To offer affordable safaris to Uganda and all our Africa safari destinations to all clients the world over."
"2. To offer the ultimate Africa safari memories and a life time memory in the mind of our esteemed clients that safari with Prime Safaris & Tours Ltd."
"3. To raise funds to support Christ Our Vision Child Care International (COVCCINTL) through offering quality affordable tour services to our clients so as to support the orphans and vulnerable children in Uganda`s villages"